
Good Morning [firstname,fallback=,
I’m sure you hadn’t noticed that it has been a few weeks since my last issue of “quick tips”, but like I’ve said previously – no need to panic if you’re behind on your free newsletter – most people won’t notice anyway!
Here’s my best tip right up front... ALWAYS do work for your paid customers first! Kinda makes sense doesn’t it :)
This week: Let’s talk about customer conversions and getting people to BUY from you (or contact, or download, or register, or whatever). That’s pretty much what it’s all about isn’t it. And if you’ve had the chance to get on to any of my recent Webinars you’ll have noticed that that’s what I’ve been focussing on recently.
Sidebar: If you missed those webinars you can catch up the news on them on my Facebook Business Page https://www.facebook.com/internetbusinesstraining
The whole point of what I’ve been teaching recently is to help people gain a greater understanding of what types of changes they need to make to their websites and online marketing strategies in order to get better results.
Here are the 6 different key elements -
(1) Review the quality of traffic your getting.
(2) Review the pages that your customers are most often landing on.
(3) Ask yourself, “How EASY is it...” for your customers to get what they’re looking for?
(4) Check to see if YOUR goals are built into your pages.
(5) Ask yourself, “How EASY is it...” for your customers to fulfil that goal?
(6) Review your customer support system. Can it be made more simple?
These are the basic principles.
Let’s take it one step further though....This past week I recorded a new video that talks about steps 2 thru 5, using something I call a CONTENT CONVERSION page. That’s what you should take time out to look at this week; and then ask yourself, “How can I do this for my business / for my website?”
Here’s the link: http://youtu.be/oNeDOmY9-8w
The name of the video is “Content Conversion Pages: More Customers More Sales.”
Enjoy!
Paul
PS. If you’re in my local area, I believe I’ve still got two seats left for next Monday’s Training Workshop... “How to Generate More Leads, Sales and Business from Your Website.” Grab the details here: http://www.paulbarrs.com/google-analytics-training

My Goal is simple - to help you achieve *yours* online :)
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