Success for 2014: January 2014

Thursday, 30 January 2014

Internet Business Quick Tips...Getting Traffic from Authority Sites

Getting Traffic from Authority Sites

Good Morning Theo

There’s been a lot of buzz online and in social media circles lately about the latest video from Google’s ‘go to guy’ Matt Cutts. In his video he talks about the decay and decline of guest blogging for SEO. He even goes so far as to “call it” as DEAD!.

You can read his original Blog post here: http://www.mattcutts.com/blog/guest-blogging/

Let me add to this, I agree 100%! The way in which people have been trying to ‘game the system’ is appalling and Google has now drawn the line... spam content, crap content, even low quality content will no longer be considered ‘acceptable’ in Google Rankings. As far as I’m concerned, it’s about time!!

So then, what’s to be done about it.

(1) You absolutely MUST focus on writing high quality content for your own website.

(2) If you’re going to author guest posts for other websites (an amazing way of getting high quality traffic) you have to FORGET about doing it for SEO purposes (the link) and do it for the customers who are going to read it.

Which means -

a. You have to become more selective about which websites you want to write for (guest blog with), and
b. You’re going to have to spend more time doing it.

Doesn’t sound like the ideal mix does it?

But it is – and if you DO IT RIGHT the rewards from quality, QUALIFIED customers that come your way and the dollars that they spend with you will far outweigh the time taken to make it happen.

Here are my Top 6 Tips for writing quality guest posts that get traffic (and content for your own site for that matter!).

1. Stop thinking about targeting keywords and start thinking about targeting topics.

2. Choose about ‘half-a-dozen’ topics (all related) and turn these into sub-headings to structure your article.

3. Each of these sub-headings become a mini-article in themselves. Format them for easy reading (good spacing, bullet points, images etc).

4. Use external references to relevant sources and authority ‘quotes’.

5. Use internal links to relevant content for the website that you’re writing for.

6. When writing for another website, always create a custom landing page with a strong call to action (such as a ‘download report’ subscription) in your signature to not only capture referred visitors but to give you the best possible chance of converting them too.

It’s a simple process that can be easily followed... and works!

This video gives more detail: “Guest Blogging Isn't Dead - 5 Ways to get Conversions from Your Content!”

>> http://youtu.be/m72V1KlREyY

Have a great week, solve people’s problems, and make some money ;)

Warmly,

Paul Barrs

My Goal is simple - to help you achieve *yours* online :)

Thursday, 23 January 2014

[Real Coaching Solutions] Why your image matters..

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23 January 2014

Vol III, Issue 46

Susan Tomlinson

realcoachingsolutions.co.uk

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Highlights on Business Success!

Hi Theo!

When I worked in the City, my image was very much smart suits and expensive handbags, which fitted the environment I operated in.

However, I couldn't wait to start my own business and dress to please myself. I soon cleared out all those corporate outfits from my wardrobe and embraced a more relaxed style!

Here's the challenge though for solo entrepreneurs - you are your business and your brand; so what image do you want to project and just how do you do it?

To get some answers I approached my friend and colleague Lizzie Edwards. Lizzie is a Personal Stylist and Image Consultant, who set up her Style Consultancy services in 2005 with a desire to help people look great, feel fabulous and make the best of themselves.

She works with both men and women who want to maximize their style and personal brand, and also with companies to help them enhance the image potential of their employees.

Here's what Lizzie has to say....

'Brands have a huge influence on the choices you make when buying products and services.

Successful companies and businesses will make sure their brand is strong, recognisable and consistent. They will have a logo, website and their values firmly in place to ensure that the message is consistent and congruent.

But what many companies fail to recognise is how important their people are in the overall brand message that is received. How their employees look and act can have a big influence on how they are perceived by the outside world.

A company which professes to be about quality, attention to detail, and exclusiveness for example, would suffer if its employees were sloppily dressed and had poor customer service skills. Equally, if working for a cool and trendy brand, going to work in a shirt and tie would be out of kilter - you would be expected to wear something more casual and up to date.

Perhaps most importantly, to anyone with ambition, is to recognise that you, as an individual, are also a personal brand.

The way you present yourself sends a message about you and your values. People will think they know all about you before you get the chance to tell them. As research shows it takes only seconds to form a first impression, and more than half of that first impression is based on appearance!

If you work in your own business this is even more important. People essentially buy people, and when you are out networking and meeting potential clients the first impression is the one that will stick, and if that impression is not favourable, it's very hard to undo.

Furthermore, as relationships are developed it is vital that the image gained at the first meeting is authentic and real. It needs to be consistent and reflect who you are, your capabilities and what you are selling.

Your image is not just about your clothes, but your voice, body language, even your choice of phone says something about you!

With this in mind you may want to review your own personal brand and how this fits with your business.

A great way to start is to consider the following:

1. What is the first impression you make on entering a room?

2. How is your body language and communication? Do you slouch or fidget? What impression does that give?

3. What do you want people to know about you, your values and skills? What makes you different? Make a list. Is your image reflecting this?

4. Do your clothes represent you at your best? Do they show people who you are and reflect your personality? Are they good quality, up to date and well maintained?

5. If not, think about how you can upgrade and improve your image. Be really honest with yourself, and if possible ask someone you trust to look at you objectively, or hire a professional such as myself.

6. Defining your personal brand can make a huge difference to how people treat you, how you feel about yourself, and how your career or business progresses. You will feel more confident, be able to show up at your best and more importantly stand out from the crowd in an increasingly competitive world.'

To find out more please visit Lizzie's website www.lizzieewards.com

To your success,

Susan Tomlinson

Business Coach and Mentor

Want to use this article on your website or your own newsletter?

No problem! But here is what you MUST include:

Susan Tomlinson, Business Coach and Mentor, is founder of Real Coaching Solutions a company dedicated to helping coaches, consultants and solo entrepreneurs attract more clients, make more money and build a business they love. To get your f.r.e.e 'Boost Your Business Success' report and to receive her 'Highlights on Business Success' newsletter visit www.realcoachingsolutions.co.uk

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Tuesday, 14 January 2014

Internet Business Quick Tips...Taking Your Business to the Highest Level

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Taking Your Business to the Highest Level

Hello Theo

This past week I returned from a 3 week holiday where I jumped on my motorbike and hit the road, clocking up nearly 5,500 Kms. It was a fantastic ride and amongst other things gave me the chance to ‘think’ and to ‘plan’ for the year ahead.

One of the questions I asked myself was “how far could I go in my business if I really wanted to?” It’s a good question don’t you think -

Too often we struggle to manage our ‘daily duties’ and find ourselves in a position of constant re-action to business events rather than being ‘pro-active’ towards our future. Simply put, there’s just too much happening today to think about tomorrow.

So here’s a challenge for you; there are two parts to it – the first will take less than 5 minutes....

(1) Watch the video I recorded from the top of Mount Kosciuszko on January 1st this year: http://youtu.be/4nlCP-T11LI

(2) Spend the time required actually DOING the exercise I talk about in the video (less than an hour).

During the year I’ll share many “how to”tips, but first I want to stress the importance of this week’s message...there’s no point trying to climb to the top of the mountain if you can’t see where you’re going.

Talk soon -

Paul Barrs

PS. Looking for a mentor to assist and guide you as your business grows this year? I can help. Contact Me (limited availability, Australia only).

My Goal is simple - to help you achieve *yours* online :)

Monday, 13 January 2014

[Real Coaching Solutions] Theo, a special invitation for youâ€¦..

Hi Theo,

It's Susan here from Real Coaching Solutions. Hope you're having a great week!

I was just wondering....

Are you on the path to success - achieving your business goals and revenue targets?

Or are you like many business owners who have been sharing with me how much more difficult it has become to grow their business due to the shifting economy?

It reminded me of how in my early business years I often felt very frustrated and stuck. I knew that I was capable of so much more success but it seemed elusive, a struggle and hard work.

It was easy to stay in my comfort zone and play safe - ticking along. Even though deep down I knew that only I could make the difference

Everything changed when I finally made the commitment to take a 'no excuses' approach to life and work. I took the decision to do whatever it would take to create the business that I love today.

I hired the best mentors, attended the seminars, bought all the home study manuals and immersed myself in business success principles.

And I haven't looked back.

Today I have a virtual team that supports me from all around the world, I only work with ideal clients doing the work I LOVE and I have much more balance and freedom to enjoy life.

And after those years of struggle I finally developed the system that all top earners use!

Theo, if you are ready to step up and play a bigger game then I have a special offer for you. I am opening up just a few spots to connect with me, one on one, for a.....Business Acceleration Coaching Session (my gift to you).

We'll work together to immediately uncover EXACTLY what's been blocking you from having success in your business, shift YOUR business stress, and leave you renewed, inspired and excited...

To be considered for this very special one on one time with me, please follow these simple instructions:

1. Click here http://www.realcoachingsolutions.co.uk/application for the link to download your application form

2. Fill out the application, press submit and your details will be sent directly to my personal email address susan@realcoachingsolutions.co.uk (all applications are private and confidential)

3. That's it! I will then contact you to set up your complimentary coaching session.

Just so you know my coaching schedule fills up fast so don't delay.

Download your application HERE http://www.realcoachingsolutions.co.uk/application and let's start growing your business today!

Looking forward to connecting!

To your success

Susan Tomlinson
Real Coaching Solutions
Business Coach and Mentor

PS - HURRY ... I only have a few slots and they get snapped up fast!

Real Coaching Solutions

Marina Approach
Yeading, Middx
UB4 9TB
GB

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