Success for 2014: The power of being seen and heard

Hello Theo,

“I have to be seen to be believed” is a quote attributed to Queen Elizabeth II, and yet it’s also very relevant for small business owners.

Because one of the most successful ways to market our services, attract an audience and earn more money is to be more visible.

A few years ago, I was approached by an international organisation to work with them, following a presentation I gave at a Women in Engineering conference.

This would never have happened if I’d stayed behind the scenes.

However, I know it can feel daunting to be seen and heard, especially if we're worried about other people’s opinions and judgements.

For a long time I was more concerned about the reactions of my family, than my friends and colleagues!

So how do you feel about your visibility?

Is it something you struggle with?

Will you join me in letting go of perfectionism, fear, and doubt to be seen and heard?

As Serena Williams said, "Every woman's success should be an inspiration to another. We're strongest when we cheer each other on"

Here are just some of the benefits you’ll experience…

Increased brand awareness: although small businesses typically don’t have large marketing budgets, we can still bring awareness to our products and services, by sharing our story, values, and knowledge in our communities and on-line. It’s a great way to generate word of mouth marketing and to attract new clients.

Trust: By being visible and approachable, you can help build trust and develop relationships with others. This is particularly important for businesses where clients are not just hiring your programme or services, they are hiring YOU.

Being seen as the expert: By sharing your experience and knowledge through speaking engagements, blogs, Podcasts, and other media, you can establish yourself as a sought-after expert in your field.

A growing network of potential partnerships: By attending networking events, participating in industry groups, and engaging with other businesses online, it becomes easier to develop new partnerships or collaborations.

If you'd like support in developing your visibility let's arrange a time to speak.

Reply to this email or contact me here

What I’m listening to ...

The Mel Robbin’s Podcast, which is raw, honest, practical, and funny. She tackles a range of life and business issues, which many of us face, with authenticity and vulnerability.

The Irish novelist, poet, and playwright Colm Toibin in conversation with Mariella Frostrup, on her Podcast, Books to Live By. His insight into the characters of novels, that have influenced him, is fascinating. He has inspired me to add more classical literature to my reading list.

I would love to know what’s inspiring you.

Please do email me your recommendations!

Last month I had a interesting conversation, with Jill Bennett, about the Network Marketing Industry, where we shared our insights and experience of working with big brand companies.

Over the last few years, I've been quietly building my own Health and Wellness Business, and growing my revenue, alongside my coaching and consulting business.

I know that there are mixed views about NWM, however, it’s always worth exploring different revenue streams.

Do listen in if you're curious (click the image above) or let me know if you have any questions.