We're half way through The Client Attractive Business Owner coaching group programme and I'm very excited that the next module, on Friday 15 May 2015, is all about money and mindset transformation.
One of my favourite topics!
And we're going to be at the gorgeous and abundant Charlotte Street Hotel in London
If you'd like to join us then please click here.
Continuing with the theme of money this week's article is all about creating additional revenue streams.
This is so important because if circumstances change, your client suddenly ends the contract or you/a family member becomes ill, then you may need to find other ways to generate income fast.
As you grow your business it makes sense to open up your money channels by leveraging your existing skills and business.
Here are some solutions...
1. Package up and deliver your programmes or services in several different ways. For example a one to one coaching programme could be delivered in an online, workshop or group format which might appeal to the different needs of your target audience
2. Hire associates to deliver some of your in person services or workshops, allowing you to focus on designing new
materials and marketing to more potential clients. This also means you build up a pool of experience which you can draw on.
3. Become a licensed practitioner of other companies' products and tools. For many years I offered my corporate clients Insights Discovery Profiles which I delivered as a one off workshop, as part of a coaching programme and a management development course. My clients loved this added extra service and it was a great introduction to my other training programmes!
4. Widen your client base. Although it pays to be clear on your niche and ideal clients you can broaden the field with defined service offerings for different markets. I tailor and deliver my knowledge and expertise to both the corporate market as well as to solo business professionals. Both clients benefit from the knowledge gained and the ideas and solutions I share with them.
5. Sell or promote products of other companies that are good fit with your offer - a nutritionist might have a sales page for products they use such as vitamins, food or kitchen gadgets, a yoga teacher can sell clothing or specialist yoga mats as a distributor or affiliate.
By growing your revenue channels you and your business will be in a much stronger position, personally and financially.
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