
Hello Theo
Last week I had someone from the US contact me and ask if I would help them build their web design business in their local sector. Being that I spent so many years selling to the US with my training programs I still get people contacting me asking for additional help – however, as lifestyle choice a few years back I decided that I would ‘scale back’ and just focus on Australia (#Business Tip No. 1)
However, that’s not to say that I can’t offer some friendly advice... and once written I saw that it had a practical application for ANY business type; which is why I’m reprinting it here. Have a look, and ask yourself – how could you apply these 4 steps to your own business (and yes, these are things that I do in mine).
Good Morning John,
I don't do consulting to that part of the world anymore, but let me give you a few 'steps' that could help you. Above all else, its about serving the customer, NOT making money from them (a shift in attitude for some).
#1. Make sure that YOUR online profile is awesome. No one is going to trust you with theirs unless yours is brilliant.
That means your website, your social media, your Youtube Channel.... everything.
#2. Set up three different 'web development' packages. Price them low, medium, and high. Make sure all have awesome value for the investment.
#3. Always include FACE TO FACE contact with your clients; it means more to them than you can possibly imagine (and helps reduce communication errors).
#4. When the job is done, offer them a 'traffic consultation'... go back and see them and help them develop a plan to get traffic to their site. Don't be so concerned with their money as you are with their success.
And remember always that if you help them GROW their business, your will grow exponentially.
Paul Barrs
PS. For those of you in South East Queensland, I have another SEO Workshop coming up in 2 weeks (my last SEO training for the year). We’ve still got 4 or 5 seats left. Would love to see you there: http://www.thecreativecollective.com.au/BookingRetrieve.aspx?ID=171836

My Goal is simple - to help you achieve *yours* online :)