Alongside the usual activities of service/product development, marketing and sales which, of course, are essential, the other secret to successfully growing your business is to 'grow yourself'.
This is more than having the knowledge and skills to serve and share with your clients; it's about developing yourself personally. I'm sure you know this, but it's particularly important if you are a solo entrepreneur - because you are your business.
Whenever I've hired or worked with coaches and mentors who focus on both the inner and outer aspects of business I've taken BIG leaps forward.
However, with busy schedules and the desire to do and produce more, time out for personal reflection and development can sometimes seem a bit of luxury....yet, from my own experience I know that the biggest obstacle to attracting more clients and earning more money is usually ME.
Whenever you're feeling stuck or frustrated that things are not going as well as you would like, despite all your hard work, it may be time to take a break from the day to day and work out exactly
what might be getting in the way.
Here are some areas that when addressed can really make a difference
Lack of confidence can stop most of us in our tracks. When you are confident about who you are and what you provide then you'll make the offer, charge what you're worth and take more risks. You'll know, that even if things don't always work out, you'll find another way or try another approach
Resilience. No-one that I have met wants to be rejected but when you're personal resilience is low then it's tempting to do whatever you can to minimise or avoid rejection and failure. Unfortunately this can mean staying small in your business and your life.
Limiting beliefs. We all have beliefs about ourselves and the world around us. Some of these can help propel you forward but there are others that can create real barriers to success. Beliefs such as 'I'm not good enough', 'People can't afford my services', for example, get in the way of taking inspired action. Positive beliefs and thoughts about your ability to attract clients and generate revenue are more enabling and expansive, both for you and your clients.
Scarcity consciousness. It's not surprising that at some time in your business you'll have feelings of lack and scarcity around money. The challenge is not to allow those feelings to scale back your activities through fear and insecurity. This is the time to keep working on revenue generating ideas and to manage your mindset around your ability to increase your income.
Low self-esteem can be crippling for you and your business. It can show up as procrastination, being invisible, doing lots of work for free and under earning. If you sense that your lack of self-worth is holding you back from success in your business then do get supportive help as it will make a huge difference to your ability to enjoy an abundant and prosperous life.
Business is about striking the balance between taking action and self-reflection. When you allow yourself the time for self exploration and personal development you'll overcome many issues that you might face.
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