Hello Theo,
Welcome to July! I hope you are enjoying the warmer weather.
This month I'm looking foward to slowing down, eating lots of strawberries and watching Wimbleon Tennis.
And, hopefully, soaking up some sunshine, while gently reviewing the first six months of 2023 and noticing what I didn't get done...
Do you find yourself avoiding tasks or situations that you know you need to face?
Many years ago, I avoided dealing with a website issue. It felt too difficult and a lot of effort to sort out, plus I didn’t know where to get help.
So, I didn’t do anything for months and months and months.
What a waste of time!
It held me back from developing my business, until finally, I found someone who had the technical knowledge, and then …. the solution wasn’t as overwhelming as I had imagined.
If you’re running a small business, there can be so many tasks and challenges to deal with, it can lead to avoidance tendencies.
Avoidance can show up in different ways, including procrastination, making excuses, or diverting attention to other, perhaps, less important activities.
It could be avoiding, for example, having an important conversation, reviewing and tracking finances, promoting an offer, or making changes in your lifestyle.
Often, it's driven by a desire to escape discomfort, fear, or anxiety.
And it’s perfectly normal.