4 steps to client attractive offers

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Hi Theo,    I hope you're enjoying the summer months!   I've been busy taking a few short courses to learn more about Instagram, LinkedIn, and video.   And I completed one on personal style which was fun and made me realise I have (for the moment) enough clothes to wear!   Last month I hosted a free call on How to Design Client Attractive offers, which proved to be a popular topic.   In case you missed it and would like to know more, I've summarised below some of the key points (not everything as there is too much for one email) ....   Designing offers can take time to develop, however, once you have the formula, you'll be able to adapt and use this for your sales pages, websites, enrolment conversations, proposals, presentations and much more.   Think of it as painting a picture that expresses the value of what you offer and what's special and unique about you and your services.   The foundation of any offer is knowing who your clients are and the transformation you provide through your service.   It sounds simple, but, I know, for many of us, getting to this level of clarity isn't easy! Particularly if you have multi talents and interests.   The first step is understanding where your clients are likely to be starting from.   Can you name the experience of your client in terms of their hopes, fears and emotions?   *What are their immediate problems? *What are their concerns and frustrations? *How does this show up and what keeps happening? *How does it feel? *What impact is this having on other areas of their life?   At the same time as connecting with any challenges, what are their desires, dreams and potential?   What you offer and how you communicate this will be about a solution for their problems and/or their unrealised potential.   Step Two is being able to define the outcomes that can manifest in a client's life as a result of working with you.   What are the specific things they can achieve by working with you?   These need to be as tangible and realistic as possible.   By deeply relating to your client's experience and focusing on the transformation and value you provide, you'll create trust and confidence in who you are and what you offer.   Step Three - When you know the start and end point for a client you can then define the key steps that will help them get there.   The design of these steps will define the structure of your service and how you will deliver this.   How can you package this up to meet their needs, timeframe and location?   The Final Step is to find a context to communicate what you offer - a sales page, talk, webinar, video, social media. Choose ones you know will be the best way for you to be visible and connect with your audience.   The real key to creating client attractive offers is to take the attention off what you want to give and what you're excited about and to fully focus on the needs and experience of who you are here to serve.   If you would like to learn more about engaging clients my new 6-week coaching programme, Impact with Intention. The Art of Engaging Clients, will provide you with lots of energy and momentum to attract the clients you most want to serve and increase your business revenue and growth.  Click here for all the details. To your success, Susan Tomlinson

Real Coaching Solutions, Sunderland Road, London, UK W5 United Kingdom SafeUnsubscribe™ theobrown911@gmail.com Forward email | Update Profile | About our service provider Sent by susan@susantomlinson.com in collaboration with Try email marketing for free today!

Impact with intention. The art of client engagement

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Hi Theo,    As a business owner I know what it's like to dream about working with amazing clients.   And I also know how disappointing it is when it doesn't happen!  Even when you have everything in place - the website, sales pages, funnels, social media...   Often the reason is that other things are out of kilter. All of which can have an impact on engaging clients ....   ~ a lack of clarity and alignment in your offers, making it difficult to communicate what you do   ~ low visibility with the right audience.  As a result, you're not front of mind when someone needs help   ~ your offer has changed and it might not be a match with your current audience   ~ fear of taking risks and being more adventurous.  You stay in the safe zone and continue doing what you've always done.   ~ confusion and overwhelm about what really works, so you do the same things with the same results.   ~ not showing up in ways to support the outcomes you want to achieve.   ~ spending time doing things that don't generate income   If any of this resonates with you, I know from my own experience, that complicated and expensive strategies are not the answer - client attraction is an art and not a science.   However, there are some key ingredients we all need, which I would love to share with you in my new intensive one to one 6-week coaching programme ....   Impact and Intention. The Art of Client Engagement   If you're excited about reaching a wider audience, working with more clients and are highly motivated to take action and increase your revenue, this is what you can expect to experience during our time together....   ~ Clarity and focus on how to address the immediate needs of your audience and engage more clients   ~ Guidance on designing client attractive offers and services and how to promote these authentically and with intention   ~ A simple structure for positive enrollment conversations to enhance sign-ups for your services   ~ Feedback on your services/offers to improve their profitability   ~ Advice on how to increase your visibility in a context that helps you reach a wider audience and naturally expresses who you are and what you do   ~ Recommendations on the best way to create relationships, foster community and connect with influencers to support you in growing your business   ~ Support to overcome any beliefs, habits and behaviours which may be holding you back from your full potential - such as procrastination, distraction, self-worth issues, overwhelm, lack of self-care, low confidence levels, boundaries, fear...   ~ A clear, easy to implement action plan with immediate steps to take throughout the programme and beyond   You'll benefit by receiving ....   ~ Clarity and focus on what to do NOW to move towards your growth goals   ~ Support and accountability to get things done with intention   ~ Encouragement and challenge to stretch into a new level of possibility for you    ~ Information and resources that are relevant and up to date for your business   ~ A boost of energy and excitement to generate momentum in engaging clients   ~ A plan to support your business, client and revenue growth   Are you ready to take an ambitious leap into your highest possibilities, engage more clients and lay the foundation for more business growth?   To schedule a time in my calendar for a Business Clarity Session click here or email info@susantomlinson.com and we can discuss what you would like to achieve in your business and the next steps to take.   I've made this programme very affordable so you can get started and reach more of your ideal clients now.  The investment is £525 which includes a visioning session, 6 coaching sessions, email support, information sheets and additional resources (a payment plan is available).   Just reply to this email or contact info@susantomlinson.com and get ready for an exciting, motivating and productive 6 weeks! To your success, Susan Tomlinson

Real Coaching Solutions, Sunderland Road, London, UK W5 United Kingdom SafeUnsubscribe™ theobrown911@gmail.com Forward email | Update Profile | About our service provider Sent by susan@susantomlinson.com in collaboration with Try email marketing for free today!